.svg)
.avif)
.avif)
Retail & Media
Social media big tech has dominated the media landscape for the last 2 decades. Given the extreme competition on these platforms, companies are seeking to attain better return on their advertising and marketing budget.
We assist companies building products in digital, social, OOH and print automation to reach new markets with the use of software platforms, redefining the way these companies engage with their customers.
.svg)
Challenges we solve
Customer Segmentation
Retailers and media platforms often struggle to understand their audiences at scale. Customer data is scattered across e-commerce platforms, loyalty systems, point-of-sale, streaming services, and ad networks. As a result, segmentation is shallow, and personalization underperforms.
Through Pygio Assembly—our proprietary AI methodology built natively on Snowflake— enterprises can unify structured and unstructured customer data into a single, governed layer. Assembly’s pre-built ontologies for retail and media map raw transactions, content interactions, and engagement signals into real-world customer profiles. Advanced AI models then segment customers dynamically, based on behaviors, preferences, and lifetime value.
This enables hyper-personalized marketing, tailored recommendations, and smarter campaign targeting. The result: higher conversion rates, improved engagement, and stronger loyalty in increasingly competitive markets.
Through Pygio Assembly—our proprietary AI methodology built natively on Snowflake— enterprises can unify structured and unstructured customer data into a single, governed layer. Assembly’s pre-built ontologies for retail and media map raw transactions, content interactions, and engagement signals into real-world customer profiles. Advanced AI models then segment customers dynamically, based on behaviors, preferences, and lifetime value.
This enables hyper-personalized marketing, tailored recommendations, and smarter campaign targeting. The result: higher conversion rates, improved engagement, and stronger loyalty in increasingly competitive markets.
Multi-Platform Accessibility
Consumers expect seamless access to products and content across multiple platforms—mobile apps, websites, smart TVs, in-store kiosks, and more. Yet legacy systems often deliver inconsistent experiences, fragmenting engagement and eroding brand equity. By adopting a cloud-native approach, retailers and media companies can create a consistent, omnichannel experience. Customer preferences, purchases, and content interactions are synchronized across platforms in real time, ensuring continuity. For example, a shopper who abandons a cart online can be reminded in-app or rewarded in-store; a viewer can resume streaming content from mobile to TV without interruption.
This kind of frictionless accessibility not only delights customers but also drives incremental revenue by maximizing every touchpoint.
This kind of frictionless accessibility not only delights customers but also drives incremental revenue by maximizing every touchpoint.
CDP Implementation
A modern Customer Data Platform (CDP) is essential for managing consented customer data, enabling personalization, and activating campaigns across channels. But implementing a CDP is often slowed by data silos, governance gaps, and integration complexity.
Enabled by Pygio Assembly, which integrates seamlessly with Snowflake, enterprises accelerate CDP rollouts with pre-built modules for data cleansing, enrichment, and governance. Assembly’s semantic layer ensures customer attributes—purchase history, content preferences, engagement scores—are consistently defined and accessible across marketing, sales, and service systems. Unstructured data crawlers further extend CDP coverage to reviews, support tickets, or social sentiment.
The result is a fully operational CDP that not only centralizes customer data but also powers downstream AI use cases—like real-time personalization, churn prediction, and campaign optimization. This turns customer data into a strategic growth asset, rather than a compliance burden.
Enabled by Pygio Assembly, which integrates seamlessly with Snowflake, enterprises accelerate CDP rollouts with pre-built modules for data cleansing, enrichment, and governance. Assembly’s semantic layer ensures customer attributes—purchase history, content preferences, engagement scores—are consistently defined and accessible across marketing, sales, and service systems. Unstructured data crawlers further extend CDP coverage to reviews, support tickets, or social sentiment.
The result is a fully operational CDP that not only centralizes customer data but also powers downstream AI use cases—like real-time personalization, churn prediction, and campaign optimization. This turns customer data into a strategic growth asset, rather than a compliance burden.
Related Projects
We help brands create content and reach
audiences with precise data science and
software.
.avif)
Our Latest Insights
PYGIO at the Snowflake “Hello South Africa!” launch: embracing the AI Data Cloud locally
September 16, 2025
AI voice agent in action: a demo by Nicolas Gonatas
July 18, 2025
How AI is redefining jobs and risk in large organizations
July 14, 2025